The Earth Shiba is a son of The Mars Shiba, active on Twitter. This token appears to be part of a larger 'Shiba' ecosystem alongside projects like BabyShiba and pepe mars. The project aims to potentially surpass Shiba and Dogecoin in value, with a strong community focus and marketing efforts including TikTok, YouTube, and Twitter promotion. It's part of a trend of meme tokens in the ETH ecosystem with no team tokens and ownership renouncement.