Scam appears to be related to a series of meme coins on the Binance Smart Chain, including InuShameBank, Shinchan Inu and Nobita Inu. These coins leverage popular characters and themes, aiming for viral marketing and passive income opportunities for holders through staking and rewards. They often emphasize community involvement, audits, low market caps, influencer marketing, and token burning mechanisms. The coins are presented as critiques of the traditional financial system, promoting decentralized finance ideals and benefiting from current banking crises.