Smurf Lord appears to be related to a fair launch cryptocurrency project, potentially inspired by the Smurfs and Pepe memes. Similar projects include 'Smudge lord Fair Launch' and 'REAL SMURF PEPE presale'. The project is described as an elf-like creature with a mushroom head and Pepe's face, resembling a Smurf. It has been audited, features a 5% buy/sell tax, and the contract is renounced. It's currently trending on Dextools and Avedex, with locked liquidity and fast-track listings on CoinGecko/CoinMarketCap.