JINGUI is a China Spring Festival Gala IP, quickly gaining traction and trending on BSC. Inspired by the popular phrase "This golden turtle is here," it aims to recreate a legendary status similar to 'dog king.' It's currently trending as #3 on AVETRENIDNG and is supported by a large worldwide marketing campaign, CMC+CG fast track listing, and SAFU security measures. Related to Ma Li's comedic references to Shen Teng, it's building momentum as a significant presence during the Spring Festival Gala.