The Royal Pepe portal is a Busd shitting Pepe token with potential for significant marketing efforts before and after launch. It aims to capitalize on the current 'Pepe' hype, similar to Baby Pepe and other trending tokens. The project emphasizes a strong marketing push, potential Dextools and CMC trending, and no team or private sale tokens with liquidity locked for a period of time. It's designed to appeal to those who missed earlier Pepe opportunities.