Falcon Token is the official telegraph address for the Chinese community: https://t.me/falcon_cn, with a website at https://www.falcontoken.io/ and official Twitter: https://twitter.com/Falcontomars. The project appears to be focused on the Chinese market and leverages recent positive developments in crypto regulations within China. It's a community-driven initiative, similar to Zao Fair Launch which also emphasizes building a strong community for long-term success.