Mall.Live is a meta-commerce platform envisioning the future of city malls, offering an immersive experience beyond traditional shopping. Leveraging metaverse technology, it aims to revolutionize the fashion industry by combining digital and physical retail. Similar projects like Avatly are building metaverse malls with realistic clothes and avatars powered by Unreal Engine 5, offering try-on experiences and advertising revenue models. Mall.Live intends to benefit both brands and consumers within a cutting-edge digital environment.