zkSync Labs portal is an innovative decentralized exchange (DEX) built for the zkSync and ETH blockchains. It aims to provide protocols with flexibility and control over liquidity, featuring pre-listing on Gecko and CMC. The platform currently supports swap functionality on the zkSync Chain, is audited with a KYC'd team and has chemical and genesis pools planned. It also features a launchpad, with investors potentially rewarded with swap fees. The project is focused on Web3 gaming connectivity and aims to foster a cohesive ecosystem for games and gamers.