ADAFire is launching with a presale on Friday, aiming for a $5 Billion market cap. The project emphasizes community and aims to avoid the pitfalls of previous rug projects, inspired by similar initiatives like 5BILLIONPEPES and Fire fairlaunch. It focuses on providing liquidity with 52% of gathered funds locked for one year, and aims to deliver substantial returns. The project is positioned as an alternative to endless presales of potentially unreliable projects.