SHITOMI TOKEN launched in March 2022 with one billion tokens minted. The community aims to outperform traditional meme coins through decentralization and collective effort, earning the nickname 'DOGS BACK ON LEASH'. The project emphasizes community-driven value and a potential for significant gains, with expectations of 100x to 1000x returns. It is a community-run token focused on allocating revenue to content producers and service users, challenging centralized structures.