Wear2n is a decentralized project leveraging blockchain technology for authenticity registration within the clothing industry. It combines this with digital marketing strategies to establish a strong presence in the sector. The project aims to revolutionize how authenticity is verified and tracked for clothing items, potentially offering benefits to both consumers and brands. While similar projects like Swipe2Earn reward users for engagement with sponsored content and distribute revenue to token holders, Wear2n focuses specifically on the clothing market. The CEO of Swipe2Earn, Julian Günther, has a strong startup background with Fitgun.